A website for painters that generates requests for quotes

Yes, and that's exactly the point. Each service gets its own page, and so does every municipality where you work. That way, you'll appear under “facade painting Aarschot” and “painter Scherpenheuvel” instead of only partially under both.

The combination is where most of the work comes from. Someone searching rarely types just “painter”—they include their municipality, or they search based on what they need: a facade, wallpapering, or a ceiling. Each combination of service and municipality is a separate search query.

At Vanderweyen Projects, this resulted in 160 landing pages covering 80 municipalities. These aren’t built all at once, but step by step, as each previous set of municipalities begins to show results.

That’s when the real work begins. We monitor your online visibility, expand your website to include new services and municipalities, keep your Google Business Profile up to date, and make adjustments as needed. We do this every month, without you having to lift a finger.

That’s the difference between this and a website that’s simply delivered. It’s just there, and nothing else happens unless you have it updated. Meanwhile, every month someone else in your region is actively working on their online visibility.

Exactly what happens each month is detailed on the page for the All-in-One Google SEO Website.

By appearing in the search queries that people actually type in: “painter” plus a city, “exterior painting,” “interior painting,” “hanging wallpaper.” This requires three things: one page per service, one page per city in your service area, and a Google Business Profile that’s kept up to date.

When it comes to painting, evidence carries extra weight. There are many providers and few visible differences, so photos of completed projects and reviews often determine who gets to submit a quote.

In that case, this might not be for you, and I'd rather tell you that now than later. If your schedule is full and you're managing just fine with work in your own neighborhood, then you're buying something you don't need today.

Things get interesting once you want to be able to choose which jobs to take on—for example, more facades and fewer individual rooms—or when you notice that things are getting too quiet in the winter. If you wait until then to start, you’ll have to wait another six months for results.

Your website will be live within four weeks and will immediately attract people who already know your name. Inquiries from people who don’t know you yet will start coming in as your Google ranking improves: the first ones usually arrive after two to three months, and on a consistent basis after six to twelve months.

In a town where not a single painter is working on their online visibility, that happens faster than in a city with ten colleagues who are doing just that.

Yes, and it’s the best thing you can do for your own website. Photos of completed projects are more persuasive than any text about quality, and they give your pages content that your competitors don’t have.

Just take some photos with your cell phone—before you start and when you're done. Before-and-after shots of the same facade or the same room work best. If you don't have any, we'll figure out together what we can do.

Yes. We’re based in Aarschot, but we work with clients throughout Belgium and the Netherlands. Our location doesn’t matter when it comes to your visibility—what matters is where you work.

Projects located farther away are handled digitally, from the initial consultation to completion. In practice, this works just as smoothly.

In your own municipality and the surrounding municipalities: yes, that’s the basic idea. In an area dozens of kilometers wide: that requires more work and more time, and it doesn’t work equally well everywhere.

Local results depend on where you’re located. The farther away a municipality is, the more content is needed to participate there. That’s what the Premium package is for—it allows us to expand your service area step by step.

By explaining on your website exactly what’s included in your price. When it comes to painting, quotes mainly differ in what they don’t include: how many coats, what kind of preparation, what type of paint, and how the area around windows will be handled. If you explain these details before the quote meeting, you’ll be less likely to be compared solely on the basis of the lowest price.

In addition, we’re building a quote form that immediately asks for the right information: what needs to be painted, the approximate surface area, and the deadline. That way, you can see at a glance which requests are worth pursuing.

Yes, and that’s intentional. Painting, exterior painting, and wallpapering are three different search terms, each associated with a different type of customer. Someone searching for “wallpapering” wants to do just one room; someone searching for “exterior painting” is planning a project and has a larger budget.

That's why each of these terms will have its own page, rather than listing them all together on a single services page. The same applies to facade cleaning, spray painting, and flooring.

At have a website built You purchase the site once and then manage it yourself. It's up and running, it looks good, and nothing else happens unless you ask for changes to be made.

With this package, we continue to work on your online visibility every month: creating new pages, updating your Business Profile, and making adjustments where necessary. The first is a purchase; the second is a partnership.