A Website for Tradespeople to Get Quotes which brings in customers every month.

Every month, we track your ranking on Google, monitor what your competitors are doing, expand your content with a new page or additional questions, keep your Google Business Profile up to date, perform technical maintenance, and check whether visitors are actually getting in touch.

These are six regular components that we cover every month—not just when something goes wrong. We also make adjustments as needed: adding new keywords, rewriting titles that aren’t generating enough clicks, or adding a service or municipality as soon as you start offering it.

All that work is included in the annual fee. You won't receive a separate invoice for it, and you don't have to do anything yourself.

The difference lies in where your requests come from. With the Basic plan (€2,000 per year), you’ll be found in your own municipality and the surrounding municipalities. With the Premium plan (€3,500 per year), you’ll also receive requests from cities and municipalities further afield within your service area.

With both plans, we work on your online visibility every month—that’s not an option, but the core of the package. The website, hosting, domain name, maintenance, updates, and support are all included in both prices.

Here’s the difference: with Basic, we focus on your immediate area. With Premium, every municipality where you want to work gets its own page, so that someone in a city twenty kilometers away can find you—not the professional who just happens to live there. On top of that, you get optimization for AI responses and an analysis of who’s currently ranked higher than you in that broader area.

If you can get by with jobs in your own neighborhood, then the Basic plan is enough. If you want to be able to choose which jobs you take on—and for that, you’ll need access to jobs from a wider area—then the Premium plan is designed for that. Both plans are exclusive of VAT and require no contract, and you can switch plans at any time.

With a standard website, you purchase the site and it’s yours afterward: you manage it yourself. With an All-in Google SEO Website, you don’t pay a purchase fee, but rather an annual fee that covers the website, hosting, maintenance, and ongoing work to improve your search engine visibility.

That monthly work is what really makes the difference. We monitor your Google rankings, expand your content with new pages, and keep your Business Profile up to date. A regular website just stays the way it was when it was delivered.

If you want a stylish website that you can manage yourself, check out a website. If you don't want to worry about it and, above all, want to be found by customers who don't know you yet, this package is designed for that purpose.

A website alone rarely attracts new customers. Without keyword research, relevant content, local optimization, and ongoing improvements, it’s hardly ever found on Google or AI search engines—and if people can’t find you, they can’t call you.

Being online and being found are two different things. A website that no one visits is like a business card tucked away in a drawer. It only does its job when people who need your service find their way to you at the right time.

No keyword research was conducted. Most websites are written in the owner’s language, not the customer’s. You call it “renovation work,” but your customer types in “cost to knock down a wall.” If those words don’t appear anywhere on your site, there’s little chance you’ll show up in search results.

There's one page for everything. A single page that covers roofing, insulation, gutter work, and renovation all at once doesn’t align well with any of those search queries. Someone looking for a roofer is more likely to end up on a site that focuses solely on roofing.

There is no local optimization. For tradespeople, almost every search is local. Without pages for each municipality and without a properly set up Google Business Profile, there’s little chance you’ll appear on the map—and that’s exactly where many calls come from.

Nothing is ever added. A website that hasn't been updated for years remains the same size even as demand changes. Not because anything is broken, but because others continue to update theirs.

Meanwhile, competition continues to grow. Every month, someone in your region joins the ranks of those who are actively working on their online visibility. So standing still usually means falling behind—even if nothing changes on your site.

A website, then, is not an end in itself but a starting point. What happens next largely determines whether it brings in customers.

This is included as standard with the Premium plan. With the Basic plan, the focus is on Google, although much of that work also helps with AI responses, since they largely draw from the same sources.

More and more people are asking ChatGPT or Perplexity which professional to hire instead of searching through a list. An answer like that doesn’t include ten options, but just two or three names. With Premium, we make sure your website, your Business Profile, and your reviews provide those systems with clear information about who you are and where you work.

For professionals and business owners who want to attract customers through Google but don't have the time to focus on their online visibility themselves.

Does this sound familiar—your work is good, your clients are satisfied, but almost all your new projects come from word of mouth—then this is perfect for you. If you’d rather manage your own website and handle your own SEO, you’re better off with a standard website.

For those who prefer to manage their own website, for those who just need an online business card, and for those who already have more work than they can handle.

If you work exclusively on referrals and your schedule is booked solid for months, then this package is something you don’t need right now. If you want a website that looks good but have no interest in attracting new customers through Google, then a website It's cheaper and better suited to what you're looking for. And if you'd rather be the one calling the shots, you're paying here for work you'd rather do yourself.

Feel free to mention that in a conversation. I'd rather not sell this to someone who won't get much out of it, because then they'll quit after a year and it won't benefit anyone.

Google Ads and paid ads, social media management, photography and video production, and an online store. These are individual services or areas we refer clients to.

The package is all about getting found through Google and AI without paying per click. If you’d also like to run ads, you can, but that’s not included in the annual fee, and it’s not a requirement for achieving results. We don’t write social media posts for you, though we do make sure your website and your Google Business Profile align with what you share there.

Do you have a online store If that's necessary, it's a different process. We'll discuss that separately, and you'll receive a fixed price for it in advance.

No. We work with the municipalities and cities in your service area, not nationwide. Being at the top of the list in Brussels, Bruges, and Genk all at once isn't realistic for a professional, and it wouldn't result in any useful leads for you either.

Local search results depend on your location. A roofer from Aarschot won’t rank at the top in Ostend, no matter how good their website is. What you can do, however, is establish a strong presence in your own municipality and expand from there to the municipalities and cities where you actually want to work.

That's actually the point. Requests from a city 100 kilometers away cost you more than they bring in.

Your website will be live within four weeks and can start generating leads from day one through people who already know your name. Leads from people who don’t know you yet will start coming in as your Google ranking improves: the first ones usually after two to three months, and consistently after six to twelve months.

That difference is important. A website that’s up and running immediately captures the attention of anyone who finds their way to you through your business card, your delivery van, or a referral. You used to get those inquiries too, but they didn’t always end up with you.

The requests you’ll get with this package are from a different group: people looking for a professional who don’t know you yet. To get those, you first need to be found—and that takes time. How much time depends on your profession, your region, and who’s currently at the top of the search results. In a town where no one is working on their online visibility, it happens faster than in a city with ten colleagues who are doing just that.

What you’ll notice right away is that your pages are being indexed by Google. We monitor that, and it usually takes just a few weeks. From then on, you’re in the game: people can find you, and from that point on, we’ll work on improving your ranking.

Not always for SEO alone—an existing website can often be optimized both technically and in terms of content. But this package is different. We always build the website from scratch, because that’s the only way we can be sure the foundation is solid and guarantee the results.

The reason is practical. An existing site almost always comes with some baggage: old plugins that no one uses anymore, files from a previous developer, a database full of remnants of things that were once on the site. That makes a site slower and more unpredictable, and it’s the first place where problems crop up as soon as we start expanding.

We’ll be continuing to work on that site every month for years to come. So you want to start with a structure that works, rather than something you have to keep working around. Otherwise, we’ll be fixing a foundation every month that we didn’t lay ourselves, and we can’t guarantee that.

If you'd rather keep your existing website and just work on improving its search engine visibility, that's also an option—that is Google SEO as a standalone service. I'll tell you honestly during our first meeting what makes the most sense in your case.

No, and I'd be suspicious of anyone who did guarantee that. What I do guarantee is that we'll work on your online visibility every month and that you'll see the results.

Your ranking on Google is relative to others, and no one monitors what your competitors are doing. What we can control, however, is appearing in more search results, ranking higher in the searches where you’re already competing, and ensuring that visitors to your site actually call or submit an inquiry.

No. You pay a single annual fee, excluding VAT, and you can cancel at any time. There is no notice period, and there are no additional charges.

Hosting, domain name, SSL, maintenance, support, and SEO work are all included in that price. If you want to add something major later on—such as an online store—we’ll discuss it with you in advance and give you a fixed price.

We’ll write the text. It’s best if you provide photos of your own work, because they’re more convincing than any stock photo.

During our conversation, you’ll tell us what you do, for whom, and in which region. We’ll then write up the details and send them to you for approval. If you don’t have any suitable photos, we’ll work with you to figure out what can be done—spending half a day having photos taken of your completed projects usually pays for itself.

An SEO website works like a chain: better rankings on Google bring in more visitors, targeted pages attract the right visitors, and a clear "Request" button converts those visitors into inquiries.

Each link does something different, and a single weak link breaks the rest.

From Website to SEO. The site is structured around the keywords your customers actually search for, with a separate page for each service and each municipality.

From SEO to higher rankings. Google ranks at the top what it considers most relevant and reliable: content that answers the query, a technically sound site, and signals from your Business Profile and your reviews.

From rankings to visitors. There’s a big difference between first place and eighth place. Most people don’t look much beyond the top results, especially on a cell phone where only a handful are displayed at a time.

From visitors to relevant visitors. This is the step that’s often skipped. A thousand visitors who were looking for something else are worth less than twenty who need exactly your service in your area. That’s why we build targeted pages instead of a single general one.

From relevant visitors to inquiries. Anyone who lands on the right page should be able to submit a request or call in a single step. A short form, a phone number that’s always visible, and photos of your own work as proof.

That’s why we focus on the entire chain, not just one part of it. A site that ranks at the top but doesn’t generate any leads is just as ineffective as a site that nobody can find.

Keyword research first. We identify which keywords your customers are searching for, how much demand there is for each keyword, and who’s currently ranking for them. That determines which pages need to be created.

A page structure that follows that pattern. One page per service, one page per municipality in your service area, and a home page that brings it all together. Each page has one clear purpose.

Internal links between those pages. This makes it clear which pages are related and which are the most important, and helps visitors stay on your site longer.

SEO content written to persuade. We write them ourselves. The keyword is where it should be—in the title, the subheadings, and the first few sentences—but the text reads as if someone were explaining their field of expertise.

Landing pages by municipality. Anyone looking for a roofer in Aarschot will find your page for Aarschot. Anyone looking for the same thing in Leuven will land on the page for Leuven. It’s not the same text with a different place name, but a page that’s tailored to that region.

Schema markup. We’ll add structured data to your site’s code: who you are, what you do, where you work, your business hours, and the questions you answer. This provides search engines and AI systems with clear, structured information about your business.

Images, Speed, and Mobile. Photos of your own work, optimized so they don’t slow down the site. We monitor speed, mobile user experience, and Core Web Vitals. Everything is tested on a phone—because that’s where your customers are.

Your Google Business Profile. Fully configured and integrated with your site, because for professionals, a large portion of the calls come from the map and not from the regular search results.

FAQs and clear answers. Every important page begins with a brief, direct answer to the question that brought the visitor there. This helps visitors who are quickly skimming the page and makes the information easier for search engines and AI systems to understand and use.

Your competitors aren't standing still. In every region, there are colleagues who do work on their visibility every month. They add pages, collect reviews, and keep their profiles up to date. As a result, your ranking drops even though you didn’t do anything wrong.

Your content becomes outdated. Prices are no longer accurate, new services have been added, and the page answers questions that people are now asking differently. Outdated content is less relevant to what people are searching for today.

No new pages will be added. The number of search queries in which you *could* appear remains the same, while your competitor is increasing that number every quarter.

Google is constantly changing. There are several changes each year to the way results are ranked, plus the rise of AI-generated answers at the top. What was sufficient three years ago is often no longer enough today.

The technical backlog is piling up. Outdated plugins, slower load times, broken links. Each one is a small issue on its own, but together they add up.

That's why a website isn't a one-time purchase, but something that requires maintenance to keep working. Just like the equipment you use yourself.

No time. Someone who spends the whole day on a construction site isn't going to analyze keywords or write a landing page in the evening. It's not a matter of unwillingness; it's just a matter of how many hours there are in a day.

A single point of contact. No web developer for the site, someone else for hosting, yet another person for SEO, and a fourth party for maintenance. You call me—from the very first conversation all the way through to long after delivery.

One price, no separate invoices. The annual price includes the website, domain name, hosting, SSL, maintenance, technical support, and ongoing Google SEO. Basic: €2,000 per year; Premium: €3,500 per year, excluding VAT. There is no purchase cost for the website itself.

No contract that ties you down. You stay because it works, not because you have to.

Google and AI. More and more people are asking ChatGPT or Perplexity which professional to hire instead of searching through a list. This optimization is included as standard with the Premium package.

Someone who will take over. That's the real difference. It's not that a website is created—anyone can do that—but that every month, someone checks to make sure it's still doing what it's supposed to do.

For those who prefer to purchase the website and manage it themselves, there’s the Professional Website, starting at €2,000, excluding VAT. The difference is the same as between buying or leasing a van: both are valid options, but they cater to different needs.

That’s the part that’s most often misunderstood. SEO feels like a task you can just check off your list: the site is optimized, done. But you’re not at the top because you’ve achieved a certain score; you’re at the top because, at that moment, you’re rated higher than the rest.

Every month, there's new demand that you're not yet meeting. New keywords, new ways of phrasing things, seasons that bring up different questions. Every new page is another door.

If something works, you can expand it. A page that's currently ranked fifth often doesn't need much to move up into the top three. You won't know that until you measure it.

If something isn't working, you can make adjustments. A page that gets a lot of visitors but no inquiries doesn't need SEO—it needs a better button or a shorter form.

Reviews and your Business Profile are taken into account and those are, by definition, ongoing projects.

AI search engines are changing faster than Google. The way answers are structured changes from month to month. Content tailored to that must therefore adapt accordingly.

That's why the monthly service is included in the price rather than offered as an optional add-on. Without that part, it's just a website.

This is the biggest shift since Google itself. More and more people are typing their questions into ChatGPT, Perplexity, or Gemini, and Google itself now places an AI-generated answer right at the top. That answer doesn’t include ten options, but just two or three names.

How such a system reads your site. It gathers information from multiple sources at once: your own website, your Google Business Profile, mentions elsewhere, and the reviews written about you. It then compiles all of this into a single answer.

Why Clear Answers Help. A page that begins with a short, direct answer to the question that brought the visitor there is easier to understand and summarize than a page where the answer is buried in the fourth paragraph. This is called “answer-first,” and it helps both readers who are skimming and the system that summarizes the content.

Why FAQs Matter. Questions and answers are structured the same way people ask questions of an AI, and are easy to use as a whole.

Why Structured Data Is Important. Schema markup formats your data in a way that requires no interpretation. This allows you to provide search engines and AI systems with clear, structured information about your company, your services, and your area of operation.

Why Expertise Needs to Be Visible. A concrete explanation of how you work, real projects, and real reviews carry more weight than general promises.

Why topical authority matters. A website that covers a single topic in depth with multiple related pages is more likely to be used as a source than a website that touches on a little bit of everything.

GEO is a supplement, not a replacement. Optimizing for AI-generated answers is in addition to traditional SEO; it does not replace it. The technical foundation, the content, and your Business Profile serve as the foundation for both.

No. No agency can guarantee that ChatGPT, Google AI Overviews, or any other AI system will recommend your business. What we do, however, is structure your website and business information as clearly, relevantly, and technically soundly as possible so that AI systems can better understand your business.

Those systems decide for themselves who to mention, based on the information they find and how reliable it appears to be. No one can manipulate them—not even us.

What is within your control: making sure the information about your business is accurate, complete, and consistent across multiple platforms. Your website, your Google Business Profile, and your reviews should all support one another. Those who have this in order have a better chance than those who don’t—no one can honestly promise you more than that.