A website for plumbers that generates requests for quotes

Yes, and that's exactly the point. Each service gets its own page, and so does every municipality where you work. That way, you'll appear in search results for “bathroom renovation Aarschot” and “plumber Scherpenheuvel” instead of only partially in both.

The combination is where most of the work comes from. Someone searching rarely types just “plumber”—they include their city or town, or they search based on what they need: a clog, a leak, a new boiler. Every combination of service and city or town is a separate search query.

At Vanderweyen Projects, this resulted in 160 landing pages covering 80 municipalities. These aren’t built all at once, but step by step, as each previous set of municipalities begins to show results.

That’s when the real work begins. We monitor your online visibility, expand your website to include new services and municipalities, keep your Google Business Profile up to date, and make adjustments as needed. We do this every month, without you having to lift a finger.

That’s the difference between this and a website that’s simply delivered. It’s just there, and nothing else happens unless you have it updated. Meanwhile, every month someone else in your region is actively working on their online visibility.

Exactly what happens each month is detailed on the page for the All-in-One Google SEO Website.

By appearing in the search queries that people actually type in: “plumber” plus a city, “unclog toilet,” “locate a leak,” “renovate bathroom.” This requires three things: one page per service, one page per city in your service area, and a Google Business Profile that’s kept up to date.

In the plumbing industry, that profile carries extra weight, because a large portion of the calls come from the map at the top rather than from the regular search results.

In that case, this might not be for you, and I'd rather tell you that now than later. If your schedule is full and you're managing just fine with work in your own neighborhood, then you're buying something you don't need today.

It gets interesting once you want to be able to choose which jobs you take on—for example, more bathroom renovations and fewer one-off repairs—or when you notice that the slow months are getting too slow. If you wait until then to start, you’ll have to wait another six months to see results.

Your website will be live within four weeks and will immediately attract people who already know your name. Inquiries from people who don’t know you yet will start coming in as your Google ranking improves: the first ones usually arrive after two to three months, and on a consistent basis after six to twelve months.

In a town where not a single plumber is working on improving their online visibility, that happens faster than in a city with ten colleagues who are doing just that.

Yes, and it’s the best thing you can do for your own website. Photos of completed projects are more persuasive than any text about quality, and they give your pages content that your competitors don’t have.

Just take some photos with your cell phone, during and after work. A finished bathroom or neatly installed plumbing works best. If you don't have any, we'll figure out together what we can do.

Yes. We’re based in Aarschot, but we work with clients throughout Belgium and the Netherlands. Our location doesn’t matter when it comes to your visibility—what matters is where you work.

Projects located farther away are handled digitally, from the initial consultation to completion. In practice, this works just as smoothly.

In your own municipality and the surrounding municipalities: yes, that’s the basic idea. In an area dozens of kilometers wide: that requires more work and more time, and it doesn’t work equally well everywhere.

Local results depend on where you’re located. The farther away a municipality is, the more content is needed to participate there. That’s what the Premium package is for—it allows us to expand your service area step by step.

Yes, and that’s exactly what those separate pages are for. What you put at the top determines who calls. If we focus on bathroom renovations and plumbing fixtures, we’ll get different types of inquiries than if we focus entirely on clogs and emergency service.

In addition, we’re developing a quote form that immediately asks for the right information: what needs to be done, in which room, in which municipality, and by when. That way, you can see at a glance which requests are worth pursuing.

Yes, and that’s intentional. Plumber, plumbing, and bathroom renovation are three different search terms, each attracting a different type of customer. Someone searching for “clog” has a problem; someone searching for “bathroom renovation” is planning a project and has a larger budget.

That's why each of these terms will have its own page, rather than listing them all together on a single services page. The same applies to leak detection, boilers, and radiant floor heating.

At have a website built You purchase the site once and then manage it yourself. It's up and running, it looks good, and nothing else happens unless you ask for changes to be made.

With this package, we continue to work on your online visibility every month: creating new pages, updating your Business Profile, and making adjustments where necessary. The first is a purchase; the second is a partnership.