A website for roofers that generates requests for quotes

Yes, and that's exactly the point. Each service gets its own page, and so does every municipality where you work. That way, you'll appear under “roof renovation Aarschot” and “roofer Scherpenheuvel” instead of only partially under both.

The combination is where most of the work comes from. Someone searching rarely types just “roofer”—they include their municipality, or they search based on what they need: a leak, a flat roof, roof insulation. Every combination of service and municipality is a separate search query.

At Vanderweyen Projects, this resulted in 160 landing pages covering 80 municipalities. These aren’t built all at once, but step by step, as each previous set of municipalities begins to show results.

That’s when the real work begins. We monitor your online visibility, expand your website to include new services and municipalities, keep your Google Business Profile up to date, and make adjustments as needed. We do this every month, without you having to lift a finger.

That’s the difference between this and a website that’s simply delivered. It’s just there, and nothing else happens unless you have it updated. Meanwhile, every month someone else in your region is actively working on their online visibility.

Exactly what happens each month is detailed on the page for the All-in-One Google SEO Website.

By appearing in the search queries that people actually type in: “roofer” plus a city, “roof repair,” “leaky roof,” “flat roof replacement.” This requires three things: one page per service, one page per municipality in your service area, and a Google Business Profile that’s kept up to date.

In the roofing industry, that profile carries extra weight, because a large portion of the calls come from the top of the page rather than from the regular search results.

In that case, this might not be for you, and I'd rather tell you that now than later. If your schedule is full and you're managing just fine with work in your own neighborhood, then you're buying something you don't need today.

It gets interesting once you want to be able to choose which projects to take on yourself, or when you realize that the slow months are getting too slow. If you wait until then to get started, you’ll have to wait another six months for results.

Your website will be live within four weeks and will immediately attract people who already know your name. Inquiries from people who don’t know you yet will start coming in as your Google ranking improves: the first ones usually arrive after two to three months, and on a consistent basis after six to twelve months.

In a town where not a single roofer is working on their online visibility, that happens faster than in a city with ten colleagues who are doing just that.

Yes, and it’s the best thing you can do for your own website. Photos of completed projects are more persuasive than any text about quality, and they give your pages content that your competitors don’t have.

Just take some photos with your cell phone, both during and after the project. Photos taken before and after the same roof work best. If you don't have any, we'll figure out together what we can do.

Yes. We’re based in Aarschot, but we work with clients throughout Belgium and the Netherlands. Our location doesn’t matter when it comes to your visibility—what matters is where you work.

Projects located farther away are handled digitally, from the initial consultation to completion. In practice, this works just as smoothly.

In your own municipality and the surrounding municipalities: yes, that’s the basic idea. In an area dozens of kilometers wide: that requires more work and more time, and it doesn’t work equally well everywhere.

Local results depend on where you’re located. The farther away a municipality is, the more content is needed to participate there. That’s what the Premium package is for—it allows us to expand your service area step by step.

That’s exactly why you’re doing this, but it does require that your site can handle the traffic and that you’re able to filter the requests yourself. That’s why we’re building a quote form that asks for the right information right away: what type of roof, what problem, and what municipality.

That way, you can see at a glance which requests are worth pursuing, instead of having to call back thirty times to figure that out.

Yes, and that’s intentional. Roofing, roof repairs, and roof renovation are three different search terms, each associated with a different type of customer. People searching for “roof repairs” have a problem; those searching for “roof renovation” are planning a project and have a larger budget.

That's why each of these terms will have its own page, rather than listing them all together on a single services page. The same applies to roof insulation, flat roofs, and gutters.

At have a website built You purchase the site once and then manage it yourself. It's up and running, it looks good, and nothing else happens unless you ask for changes to be made.

With this package, we continue to work on your online visibility every month: creating new pages, updating your Business Profile, and making adjustments where necessary. The first is a purchase; the second is a partnership.