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Depending on your needs: between €800 and €4,000 for most business owners. For an online store, it might be a bit more. The price varies because no two websites are the same—the number of pages, design, features, and whether Google SEO or marketing is included all make a difference.
Would you like to go straight to the cost of a website Want to see them? You can find them here. For the full explanation, read on.
Why does the same website cost €500 at one agency and €5,000 at another?
That's the question we get every week, and the answer is more honest than what many agencies will tell you.
Would you like to have a website built And do you know how much that costs? This article explains why there's such a big difference.
A cheap website often feels like you just plug in a template, add some content, and you're done. An expensive website sounds like: a lot of customization, designers, and promising features.
The truth lies somewhere in the middle. The real cost is in the things you can’t see: whether your website is built correctly from a technical standpoint, whether Google can find you, whether you’re actually attracting customers, whether you have to handle all the updates yourself, and whether you own your own website.
Two websites can look exactly the same. One brings in five quote requests a month. The other brings in nothing.
What kinds of websites do you actually pay for?
Starter Website (€800 – €1,500)
You're self-employed, want to have an online presence, and don't need much. Just a few pages: About Me, What I Do, Contact.
This works fine if all you care about is “having an online presence.” Keep in mind: many of these low-cost providers don’t give you ownership of your website, so you’re stuck with them.
Professional Business Website (€1,500 – €4,000)
This is what many business owners need to aim for: a website that:
- looks unique (not a standard template)
- fast charging
- works easily on phones
- is optimized for Google
- actually encourages visitors to call you or request a quote
For your money, you get something that works for you day and night.
Online Store (€1,500 – €10,000+)
There are many more complex aspects: products, categories, payment methods, shipping rules, taxes, and customer accounts. It depends on the complexity and the number of products you have.
What really determines the price?
The design. A fully custom design is more expensive than modifying an existing template. A custom design looks more professional and converts better—but keep in mind: it’s a choice, not a requirement.
How many pages and how in-depth is the content?. Five pages are quick to write. Twenty unique pages, each written for Google AND for people, take longer.
SEO optimization. Many agencies say, “SEO is included,” but what they really mean is: we’ll just fill in a few settings. Real SEO—keyword research, competitor analysis, internal link structure, technical audit—is a separate process and takes time.
Your copywriting. Writing compelling copy (copy that truly motivates people to choose you) isn’t the same as “describing what you do.” Good copy converts; bad copy sends visitors to your competitors.
Features and Integrations. Appointment scheduling system? CRM integration? Chatbot? That adds time and work.
Why Cheap Websites End Up Costing You More
I see this all the time: someone chooses the €500 offer, and three months later, they end up paying more because:
You do not own your website. Your agency manages the domain and hosting. Want to switch providers? You'll have to start from scratch.
The technical foundation is poor. It looks nice, but it loads slowly, or Google can't find you easily. Result: almost no visitors. Test this yourself via Google PageSpeed Insights — You can see right away what the problems are.
Hidden costs are coming to light. Extra charges per page. Charges per change. Support is billed separately. You were planning to keep costs down—but not anymore.
No support after delivery. Your website is live, and after that, you're on your own. Updates don't happen, and you don't get notified about security issues.
What are the actual benefits of a good website?
This is the question that matters more than the cost.
Let's say your average customer generates €2,000 in revenue for you. Your website attracts three new customers every month. That's €6,000 in additional monthly revenue, or €72,000 per year.
A website for €2,500? That's a bargain.
Build it yourself or hire an agency? Keep in mind that building a website is easy. Building a website that actually attracts customers is harder than it sounds. Most DIY sites rank low on Google and are riddled with UX errors (why are you filling out the contact form? Why don’t you just call? Too many nooks and crannies).
How much do you pay at WEBSTIJL?
Website starting at €1,000
Starter Website: You own your site, have complete freedom, and there are no contracts.
Online store starting at €1,500
It depends on what you need.
All-in Google SEO Website: €2,000/year
Website + hosting + domain name + monthly maintenance + security + SEO follow-up + support.
Everything under one roof. You have a single point of contact, not three different providers.
Learn more about All-in Google SEO Website →
No hidden fees. No lock-in. You can leave next month if you want (but you usually don't).
Still not sure? Send us a message with a brief description of what you need. There's no obligation—we'll just give you honest advice.
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Frequently Asked Questions
How much will a simple website cost in 2026?
For a basic website, you can expect to pay between about €800 and €1,500.
How much does a professional business website cost?
Most professional websites for self-employed individuals and small and medium-sized businesses cost between €1,500 and €4,000.
Why are some websites so cheap?
Often, these solutions rely on standard templates, offer limited support, or lack important features such as SEO and maintenance.
Is SEO included with a website?
That varies by provider. Often, it involves only basic settings. A comprehensive SEO strategy is usually a separate service.
How long does it take to have a website built?
On average, between two and six weeks, depending on the scope of the project.
Can I add pages later?
Yes. A professional WordPress website can easily be expanded with additional pages and features.
Is an online store more expensive than a regular website?
Yes. Due to payment methods, products, shipping settings, and additional features, the price is usually higher.
How long does it take to launch a website?
Usually two to six weeks. It depends on your pace (submitting content, providing feedback) and what you want.
